You want to qualify yourself or your employees in the area of ​​(key) account management or product management, then you are right here. Here you will find a suitable seminar for your needs, or the professional presentation of a workshop in your company. If you want to establish key account management or product management in your company, then Bernhard Frese and colleagues will support you in the first important steps, from advising the management to qualifying employees in workshops and through group and individual coaching.

Strategy Development

  • Development of corporate strategies with small and medium-sized enterprises
  • Development of marketing and sales strategies
  • Preparation of implementation plans

Product Management

  • Optimization Product Management (tasks of the executives)
  • Leadership and teamwork
  • Qualification of product managers
  • Process management

Sales training and process optimization

  • Introduction of methods and tools
  • Optimization of sales processes
  • Qualification of employees in internal and external sales

Opportunity Management

  • Customer analysis and project acquisition
  • Development of value-added concepts in BtB sales
  • Value Selling for Sales Representatives in BtB Sales

Key Account Management

  • Optimization Key Account Management (tasks of the executives)
  • Qualification of Key Account Managers and Team Members
  • Establishment of account management concepts
  • Development and implementation of (key) account development plans
  • Certification of Key Account Management organizations

Seminar leader and lecturer at colleges, academies and seminar providers

  • Planning and implementation of open seminars on marketing and sales
  • Conception and realization of in-house seminars and workshops